EV Driver Survey Report 2022

Access the latest insights around the key considerations for businesses and organisations in the EV industry: from the 3 most critical factors driving EV adoption, to how continuous challenges with EV charging infrastructure influence driver behaviour, to the top developments in EV experience that drivers are most enthusiastic about.

Note: this report is also available in Dutch, French and German.

Today’s EV experience, at a glance

• The majority of EV drivers (72%) agree that mass adoption of EVs is essential to protect the environment, but over half (55%) are concerned about the lack of charging infrastructure accessibility.

• Almost half (47%) of respondents said that lowering purchasing costs is a top-3 way of encouraging EV adoption, up 10% from 2021. Cost is also the second-biggest influence on choice of home charge point, after ease of use.

• The number of drivers with multiple charge cards has increased, with 36% of drivers owning 4+ charge cards, up from 15% in 2021.

Plugging in to the modern EV driver: What’s new (and next) in the EV experience?

As a bonus to the report, we hosted an exclusive virtual discussion* featuring Shareen Bodha, Head of Proposition & Marketing of Shell Recharge Solutions Europe, and Chief Business Development Officer, Adam Jones. In this session, we unpacked the top EV driver insights from this year’s EV Driver Survey report and identifed ways we can drive an electric future - together. Topics included:

• The key characteristics of today’s EV driver
• The top obstacles and opportunities impacting mass EV adoption
• Pain points surrounding the EV experience: from interoperability to app usage
• Tangible ways to leverage EV drivers’ commitment to cleaner transportation