How Genesis Motor Europe and Shell Recharge Solutions deliver fast, future-proof EV charging at home and on-the-go
About Genesis and Shell Recharge Solutions
Genesis Motor Europe brings premium cars with a luxury experience, establishing itself as a true alternative within the premium segment. With a commitment to hospitality and great service, Genesis strives to build sincere relationships with their customers and, above all, to respect the greatest luxury: their time.
Their current line of electric vehicles (EVs) offers an attractive range that cater to their customers’ mobility needs. But in addition to their focus on offering a premium customer service, Genesis is also making strides in their vision for a more sustainable future. From 2025, all new Genesis vehicles will be fully electric, and the brand is pursuing their goal of becoming carbon net zero by 2035.
To provide the ultimate experience that combines service and sustainability, Genesis looked to partner with a leader in EV charging that aligns with their customer-centric approach and vision for a cleaner future.
This is where Shell Recharge Solutions stepped in to support. As a global leader in smart EV charging, our mission is to enable cleaner transportation for everyone, driving a lower carbon future. As part of the Shell Group, we offer industry-leading products and services to customers. This includes everything from planning and consulting and on-site installation, to energy management and maintenance support whether charging at home, at work, or on the go.
We chose to partner with Shell Recharge Solutions to provide our customers with access to an extensive network across Europe. What’s more, Shell Recharge Solutions has a customer focus similar to our own, committing to overcoming barriers to electric car adoption and providing customers with a seamless experience.
Lawrence HamiltonGenesis Motor Europe
The challenges in the transition to e-mobility
Genesis understands that EV drivers need charging solutions that are practical, smart and built to scale with their needs. And with over a decade of EV charging experience, Shell Recharge Solutions offers extensive knowledge of the current trends and challenges of EV charging and the journey to EV adoption. Together, we aim to address some of the most critical challenges in EV adoption and ownership today, which include:
Range anxiety
57% of EV drivers say that ‘improved battery range of electric vehicles is a top factor influencing EV adoption.*
Charging availability
65% of EV drivers choose where they spend their money based on whether there's a charge point nearby.*
Interoperability
A quarter of EV drivers use five or more apps related to EV driving, while more drivers than ever are now saying they own 4 or more different charge cards.*
Seamless charging on-the-go
Like any EV driver, Genesis customers want to travel with the reassurance that they can recharge when and where they need to.
By combining Genesis’ fast charging technology—from 10% to 80% in just 22 minutes— with the fast charge points available in the Shell Recharge network, Genesis drivers can enjoy a seamless on-the-go charging experience with lower wait times. They also have the ability to charge without the hassle of balancing multiple charge cards or apps.
The Genesis charge pass
With the Genesis charge pass, powered by Shell Recharge, Genesis customers can initiate a charging session with a simple swipe of their card.
Genesis EV drivers have automatic access to:
more than 300,000 charging points in the UK and Europe, including ultra-fast charging
subsidised prices for fast charging within the IONITY network
Plug & Charge technology: simply plug in and start charging without any additional steps
easy payment of charging costs, including VAT invoice
a 24/7 helpdesk for quick troubleshooting support
details around charging sessions and costs
The Shell Recharge app
Powered by Shell Recharge Solutions, the Shell Recharge app provides more than 500,000 EV drivers with access to premium charging capabilities that make it easier for them to charge on the go. This includes access to thousands of charge points across Europe with integrated network roaming, at competitive pricing. By simply registering their charge pass in the app, Genesis drivers can tap into special tariff conditions provided by Genesis.
Drivers using the app are able to:
access to 300,000 public charge points across 35+ European countries
locate and navigate to available charge points
view past charging sessions
start and stop charging sessions
check pricing and estimated charging costs
access public charge points across Shell Recharge’s extensive roaming network
conveniently access the app in 14 languages
A future-proof EV charging infrastructure at home
A Genesis customer can also rest assured that their charging needs at home are covered. As a one-stop-shop for EV charging services, Shell Recharge Solutions helps ensure that Genesis drivers are equipped with a future-proof charging infrastructure.
Our smart charge point offering
The exclusive Genesis-branded charge point from Shell Recharge offers the ultimate convenience for EV charging: from the ability to control the charge point remotely, to viewing information around charge history, energy usage and costs, and more.
Home charging package designed for Genesis customers
Charge point features | Advanced |
---|---|
Charging speed | up to 7.4 kW |
Compatible with all EVs | |
Weatherproof | |
Bluetooth® connectivity | |
Internet connectivity | WiFi + SIM + ethernet |
MID certified kWh meter | |
RFID user identity authentication | |
Automatic Reimbursement | |
Wall mounted | |
Genesis branded (black cover incl. Genesis logo) |
Charge point features | Advanced |
---|---|
Charging speed | up to 7.4 kW |
Compatible with all EVs | |
Weatherproof | |
Bluetooth® connectivity | |
Internet connectivity | WiFi + SIM + ethernet |
MID certified kWh meter | |
RFID user identity authentication | |
Automatic Reimbursement | |
Wall mounted | |
Genesis branded (black cover incl. Genesis logo) |
Safe and stress-free installation
Our carefully selected and certified installers enable Genesis drivers to safely charge their EVs from the moment they’re delivered. The installation process includes detailed guidance on the best place to install a charge point at home, and assistance with cabling and fuse box upgrades. This process is centred around Genesis customers’ expectation of quality support.
The electric journey ahead
As for what’s next on our journey, the electric future is bright. The partnership between Genesis and Shell Recharge Solutions is proof that easing the transition to cleaner, efficient e-mobility is not only possible, but is already in motion. Together, we are jointly committed to enabling cleaner transportation for everyone.
We look forward to developing our partnership with Shell Recharge Solutions throughout this exciting year, and beyond, to provide our customers with a charging solution that meets their lifestyle.
Lawrence HamiltonManaging Director, Genesis Motor Europe
Interested in partnering with us to deliver a future-proof EV offering to your customers or site visitors?
Reach out to one of our EV experts for more information.
*Based on a Shell Recharge Solutions survey of 15,000 EV drivers across Europe
**Applies for the Genesis electric model GV60. Based on Genesis test data for comparison purposes. Actual time will vary and is dependent on a number of factors including battery temperature, condition and age, ambient temperature and the power provided by the charger. Charge time increases in cold weather and if battery temperature activates safeguarding technology. Ultra-fast chargers are currently available on selected motorways/major arterial routes - see Shell Recharge app for details. They are not yet available in Northern Ireland. The models and engine versions have the consumption and emission values listed below: Electricity consumption for the Genesis GV60 (combined according to WLTP): 19.1 - 18.8 kWh/100 km. CO2 emission (combined according to WLTP): 0 g/km