E-mobility in 2021
We're excited for a new year. With many countries making strong commitments to a green recovery, we are confident that the mass transition to e-mobility and a cleaner energy future is just around the corner. At Shell Recharge Solutions, we have been analysing the trends, researches and combined this with our own market insights to predict what e-mobility will do in 2021. Continue reading to discover our top 6 predictions for 2021.
- Range anxiety will no longer be a primary barrier in large parts of Europe
For the first time in the history of e-mobility, we will see that range anxiety isn’t mentioned as a top 3 reason not to buy an EV anymore, as potential drivers are sufficiently confident about (increased) battery range and the availability of charging. The level of interoperability will keep increasing, taking away any worries around accessing public charge points.
- All major European cities will announce banning ICE vehicles in the future
Capitals such as Amsterdam, Madrid and Paris already announced that they will ban ICE vehicles in the future (e.g. by 2030). We expect that all other major cities will follow this year, and pre-empt national government targets of ICE sales bans in 2035-2040.
- We will see the rise of the energy management consumer
We expect that consumers will start actively wanting to monitor and manage their energy consumption throughout the day, and thereby contribute to sustainability while saving money. Similar to the trend of consumers tracking their movement using wearables and smart apps.
- New technologies such as Plug&Charge and V2X will not see full mass adoption yet
We will see the first EV manufacturers introduce ISO15118 (Plug&Charge) solutions. However, we do not expect it to be fully adopted yet, because of the lack of compatible AC infrastructure that is necessary to support this. Also, V2X will not be able to fully scale up, as it currently works with CHAdeMO and the amount of compatible EVs is decreasing.
- There will be a shift to online EV purchase
The past year, e-commerce took a major leap. We expect that consumers will also start purchasing EVs more and more online, making the digital journey even more important.
- Installation capacity will become a new scarcity
With the ramp-up in BEV sales, more and more charge points are needed. We expect that one of the major bottlenecks for EV adoption will be the availability of installers. Complex electricity work needs a certain level of expertise that is not widely available.