EV Charging Solutions for Retailers
We make it convenient for EV drivers to charge and shop at retail locations of all sizes - convenience, grocery stores, and shopping malls – while allowing retail owners to realize the benefits of EV charging. We help bolster your brand and attract new customers by deploying innovative EV charging solutions on your property.
Installing EV stations at retail locations
Retailers work with Shell Recharge Solutions to deploy EV charging solutions that attract customers and visitors, increase property values, and establish your brand as a sustainability leader — all while demonstrating your commitment to the community.
SKY™ software for retailers
Our network management solution delivers real-time visibility into the status of retailers charging stations, ports, and related components at a glance, including the real-time status of EV chargers, updates, and reporting.
Variable Pricing Engine
With our flexible pricing engine, retailers can set charging rates based on usage, time intervals, or session; assign physical or virtual groups different pricing rates to physical or virtual groups; and set discounts, free charging, subscription pricing, transaction, and idle fees.
Billing & Payment
Shell Recharge Solutions manages all billing and payment for retail EV charging network. Drivers can pay for charging sessions through the Shell Recharge mobile app, a credit card reader on the charging station, or over the phone.
Advanced Analytics & Reporting
Retailers get access to charging stations’ utilization data, analytics, and reporting. Set up alerts that will help increase charger uptime. Additionally, download customizable reports on charging sessions, revenue earned, energy delivered, and CO2 emissions avoided
We help retailers
From site assessments, site design and engineering, network management software, and ongoing support and maintenance, we work with retailers of all sizes to implement workplace charging programs that fit your company’s needs.
Increase in-store retail sales
Generate additional retail sales revenue from customers that spend more time in stores while waiting for their vehicles to charge. Offering EV charging to consumers increases time spent in store by at least 30 minutes, resulting in increased basket size(1).
Add new revenue streams
Gain additional revenue from fees for charging station use at your retail locations.
Attract new and retain existing customers
Charging attracts new and returning EV drivers. Grow your customer base by showing a commitment to sustainability and decreasing transportation emissions.
Attract new and retain existing employees
EV charging infrastructure at your retail site helps retain employees that drive electric vehicles and shows your commitment to advancing sustainability goals and reducing transportation related greenhouse gas emissions.
Manage peak load at a charging point
Provide reliable EV charging solutions to your customers without costly infrastructure updates with our energy management solutions allowing you to efficiently manage peak load at every charger.
Shell's broad reach includes more than 13,000 service stations across the US, serving 8 million customers per day. This means we understand what it takes to deliver turnkey solutions to our retail customers on an unmatched scale.
Financing options to match your operating requirements
Reserve capital for infrastructure investments core to your business while scaling your EV infrastructure with our flexible subscription-based Charging as a Service offering.
1 Data source: Public EV charging business models for retail site hosts - A Financial Analysis of Common EV Charging Business Models for Retail Site Hosts. Research by Atlas Public Policy. April 2020
The benefits we offer retailers
- End-to-end customer support from system design to EV charging deployment and maintenance
- An easy, online platform to manage your charging stations and report data across different locations
- Trusted Shell brand with strong financial backing
- Ability to deliver EV infrastructure at scale, considering the full capital and operating costs of a project and all possible integrations, such as DERs
- Wide selection of Open Charge Point Protocol (OCPP) compliant Shell Recharge Solutions-validated hardware to find the best-fit solution for your project
- Extensive operations & maintenance services and 24/7 driver support
- Advanced payment security and anti-fraud systems to ensure customer confidence
- Ability to scale the network to meet increasing EV charging demand
How EV Charging Boosts Retail Sales
EV charging at retail sites makes it convenient for your customer to charge their vehicles while shopping. Download the brochure to learn how to bolster your brand and attract new customers by deploying innovate EV charging solutions on your property.
EV charging at a glance
The electric vehicle transition is happening, and it is happening quickly. The brochure provides a quick understanding of EV charging, how it works and how drivers can benefit. Download to learn more.